About
Fractional Chief Commercial Officer
Founder, Kervon Group
Kervon Group: outside commercial leadership for companies that need it, built on two decades of doing the work inside manufacturers first.
Two decades inside manufacturers
Commercial and marketing leadership, learned on the inside
Kervon Group is built on more than 20 years of commercial and marketing leadership in B2B manufacturing, flexible packaging, and consumer goods — across leading global packaging and consumer-products businesses in North America, EMEA, Latin America, and Asia.
The work has centered on demand generation, CRM buildout across Dynamics 365, HubSpot, and Salesforce, and restructuring sales teams around a Setter and Closer model.
Where the work focused
The core of the practice
Demand generation
CRM buildout — Dynamics 365, HubSpot, Salesforce
Setter & Closer sales redesign
Today
Fractional CCO for manufacturers, plus leadership across the practice
Today Kervon Group operates as a fractional CCO for manufacturers who need commercial leadership without adding a full-time executive. Alongside that, the practice includes Managing Director roles across a pricing strategy firm, a SaaS software company, and medical packaging and food sales businesses.
Pricing strategy & analysis
Leadership of a pricing strategy practice, delivering AI-supported pricing analysis and margin work.
SaaS commercial strategy & growth
Commercial leadership for a software company, owning go-to-market and growth.
Medical packaging & food sales
Commercial and sales leadership across medical packaging and food sales businesses.
Working across markets
Five languages, four continents
Fluent in five languages, with family ties to Spain and years of hands-on work across international markets — North America, EMEA, Latin America, and Asia.
Outside commercial leadership, built on doing the work first
Kervon Group steps in where a company needs commercial leadership — without adding a full-time executive. Start with a strategy call.